In order to meet its goal to use 100% organic cotton by 2025, global Luxury group Kering recognized that full awareness of each stage of the supply chain and a whole new way of working was required. As one of its initiatives to address this, Kering partnered with CottonConnect in its quest for greater traceability of its organic cotton supply chain, with a desire to build supply chains that function more as partnership networks than traditional, top-down transactions.

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