BBC photographs depict how Indian non-profit International Development Enterprises (IDEI) distributes affordable, eco-friendly irrigation equipment that helps small-scale Indian farmers sustain two to three crops a year. Irrigation technology, such as a treadle pump that is sold for as little as $12, is promoted in villages through movie demonstrations and follow-up rickshaw and jeep campaigns. With 98 million subsistence farmers relying on rain water to grow one crop a year, India has a huge need for small-scale irrigation. International Development Enterprises India (IDEI) believes it has found a solution.
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http://www.bbc.co.uk/news/10366023