More than 2.5 billion of the world’s poor rely on agriculture for their livelihood. Helping these smallholder farmers gain access to better products and inputs, such as micro-drip irrigation systems, drought-resistant hybrid seeds and asset-backed micro-loans, has the potential to improve their lives permanently. Because when farmers grow more food and earn more income, they are better able to provide for their families, send their children to school and invest in improving their farms. Little will happen, however, unless pioneer firms—the entrepreneurial companies responsible for developing and delivering those innovations—are able to find new, effective ways to profitably serve these hard-to-reach customers at scale.
File Name: growingprosperity-agriculture-report