From the foreword:

At GMC coLABS, we rely on the entrepreneurs in whom we invest to educate us on how to be better funders. We aren’t the experts in our portfolio companies’ different regions and sectors; they are. They have much greater knowledge and lived experiences, and they operate in the real world dealing with real challenges every day. As investors, we feel that we have a responsibility to share what we are learning from those we support. Our first report focuses on the customer.

Despite the diversity of our portfolio, we find that most entrepreneurs face some of the same challenges. Our hope is that by sharing what we are learning we can help someone else’s journey to becoming a better investor or a better entrepreneur. We encourage you to share this report with anyone in your network who may find it similarly helpful.

We hope our insights are interesting, and welcome any comments and insights of your own.

The coLABS Team